A lot of folks out there when they meet me assume that my best social network is Instagram or Facebook. What they don’t know is that I use Twitter every time. I signed up there many years ago. During the recession when I was growing a tiny start-up in jobs, I was successfully able to use Twitter to do a lot of what I will share with you.
Before you can have success in using the network to grow your business, you need to do the following:
Use Twitter as a search engine: If you have never posted a single tweet, you can still use Twitter as a search engine. There is nothing different from it with Google or YouTube. You can go on and Twitter right now. Then, type in specific search phrases, to find people speaking about your similar interests. Go ahead and see who is interested in your services.
I work a lot with the real estate agents and I encourage real estate agents to go on Twitter every single day. And literally run a search for moving to your city, relocating or looking for a home.
That’s how easy it is to use Twitter as a search engine to find leads.
Once again, you don’t have to be an active content creator there. You don’t have to participate in Twitter chats. You don’t need to send a single tweet to get the value out of Twitter. Just use it as a search engine.
Learn about your competitor: You can use Twitter right now in real-time to see what’s being said about your competitors. Guess what, if someone’s having a bad experience with who your competition, that is a prime opportunity for you to swoop in and form a relationship with that person.
How do you use LinkedIn and Twitter together?
When I was growing my business I would go and research LinkedIn. Learn about who I want to do business with and study all about their professional background. After that, I will go to Twitter and search for their name to see if they had a Twitter account. Then I will go to Google and type in their name plus their Twitter id. If they were on Twitter I would go ahead and connect with them.
It is no different than what I recommend to anyone today that is using LinkedIn to sell.
Most of the networking and sales don’t happen on LinkedIn. However, it is an extremely valuable database to find business professionals. So, go on there, search for executives of companies that you want to do business with. Go over to Google or go over to Twitter and find those individuals that are the decision-makers at these organizations. Then start having a conversation with them. It’s mind-blowing on how easy this is. But it is a step that is commonly overlooked.
I speak to so many professionals that make money and they’re good at what they do.
When I ask them if they are on Twitter, they say, No, is there any value there?
Twitch is also a search engine. So there’s a little degree of social stocking that goes into sales online. You should be using both Twitter and Linkedln.
Like I said earlier, identity on LinkedIn who you want to do business with and then start talking with them over on Twitter. I know you’re probably thinking about what am I going be saying to these individuals. It is simply whatever they’re talking about at the moment go with the same flow. You don’t need permission to hop into a conversation. That’s what I love about the platform.
You don’t have to be friends like you are on Facebook.
You don’t have to be in a private mastermind group or anything like that. If someone tweets something out on Twitter it is an open game for you. Just swoop in like a hawk and start having conversations openly.
Look for conference hashtags: It is logistically impossible and also very expensive to get to every industry conference. However, with social media and an iPhone, you can participate in discussions happening at a conference in real-time as if you were even there.
The beauty of it is you can form new relationships with people that are at an industry conference without ever having to travel. So it’s really simple you know the industry conferences in the field that you work in. Create an Excel spreadsheet of when these conferences are happening and what the hashtag is. Then create hashtag searches that you can save to your phone or your desktop computer. It will help you to start monitoring the conversations happening and who is starting these conversations. Once the conference starts, participate in the conversations. It is open territory. It’s the wild west of social media.
When you are getting involved in these conversations around industry conferences, there’s going to be a perception of maybe this person is here. I should connect with them too.
They’re important and are in my space. Your main focus should be to reach the executive.
See how you can do it. At these conferences, someone will be on stage and they’ll be like a chief marketing officer for a brand. A bunch of people will start making tweets about them. They are also tagging the person along with the conference hashtag.
As soon as that person gets off the stage, the social media feed starts to die down because they’ve already spoken to the next person. Swoop in and say like hey Matt or hey, Jeremiah, that was a great talk. I’d love to connect with you on LinkedIn. Is that okay?
You need to gain a person’s radar. The good thing is, you already know that they exist.
Now you’re on their radar. You’re engaging in the conference discussion. Hopefully, what they do is they acknowledge you back and connect on LinkedIn. You can tell them how amazing you are.
You really can’t use Twitter without Linkedln to grow your social media presence. So the key is when you follow back up on LinkedIn, connect with this individual that spoke at the conference. Remind them of your introductory in mail or connection request so that you can follow up on twitter.
Put the conference hashtag once again.
There will be a perception that you were at the conference. You shouldn’t mention that you weren’t. You must never say you followed them through the conference hashtag.
Just act like a normal person that was present there and wants to talk to them more about what they said at the conference. From there, you can slowly start discussing other things that establish a solid background in your business and give you sales.